The Design Coach - Lake Geneva, WI

Our Workshop & Custom Creative Services:

“The workshop is where we help individuals and trade partners DESIGN DEEPER. It’s where we explore and develop the original ideas and artistic applications that make interiors truly original. Always in search of the next big idea…this is the place where we discover the soul of every space we help design. It’s simple. Our finishing details and original installations take interiors to another level of visual engagement…through truly inspired creativity.”

–Philip Sassano

The Design Coach - Custom Lighting

Unique to our design firm is the in-house Creative Workshop of Artist and Design Coach Founder, Philip Sassano. In his artistic laboratory, clients and valued trade partners leverage his experience and passion for fabricating one-of-kind installations, finishing details and other original interior elements. His extensive portfolio of custom artwork, found-object lighting, and specialty installations includes projects for HGTV, Starbucks Coffee, and many others. Through the limitless capabilities of the workshop, architects, builders, design professionals and decorating enthusiasts are encouraged to collaboratively create the signature elements that define and refine interiors beyond the building finishes and furnishings.

Specialty Services Include:

  • Specialty wallpaper, metal and fabric panel applications.
  • Specialty finishes and materials applications for ceilings, walls and floors.
  • One of a kind, artistic installations, custom artwork and original creative elements.
  • Custom light fixtures, mantels and accent shelving.
  • Commercial & Residential bars, home theaters, wine cellars and other entertainment environments.
  • Concept development and implementation of themed and branded environments.
  • Custom furniture pieces for commercial and residential projects.

Featured Project from the Workshop: Winnetka, IL – Vintage residential vault, transformed into an 800 bottle wine cellar.


To discuss a potential project with our Workshop, call us at (262) 249-8582  or email us at

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